Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201

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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

A) True
B) False

2. A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?

A) Always display even if previously completed
B) Dependent Fields
C) reCaptcha
D) Progressive Profiling

3. If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A) Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
B) No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
C) No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
D) Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

4. What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?

A) Marketing
B) Sales
C) Administrator
D) Sales manager

5. In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

A) Automation rule
B) Segmentation rule
C) Engagement studio
D) Dynamic list

Solutions: