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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Administration and Setup | 20% | - Domain and deliverability setup - Account configuration and initial setup - Security and access management |
| Topic 2: Campaign Management | 25% | - Message design and Responsys Personalization Language (RPL) - Creating and managing campaigns - Preference centers and forms |
| Topic 3: Program Automation | 20% | - Multi-wave and triggered messaging - Program Canvas workflow design - Program testing and deployment |
| Topic 4: Reporting and Integrations | 10% | - Standard and custom reports - Troubleshooting common issues - API and third-party integrations |
| Topic 5: Data Management | 25% | - Filter Designer and audience segmentation - Data imports, exports, and Connect integration - Profile lists and data model |
1. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
A) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
B) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
C) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
D) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
E) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
2. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
A) You can only order the rules in the top-down order in which Responsys will execute them.
B) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
C) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
D) Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
3. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
A) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
B) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
C) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
D) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
E) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
4. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
A) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
B) The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
C) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
D) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
5. There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
A) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
B) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
C) In the export wizards, under the Source section, select the option "Comma delimited".
D) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B,D,E | Question # 4 Answer: D | Question # 5 Answer: A |
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