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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating & Customizing Reports | 25% | - Report editor and custom tables - Filters, segments, and date ranges - Scheduling and sharing reports - Predefined reports and dashboards |
| Topic 2: Introduction to Measurement & Reporting | 15% | - Reporting interface navigation - Key metrics and dimensions - Importance of measurement strategy |
| Topic 3: Performance Analysis & Interpretation | 30% | - Impression share and competitive metrics - Campaign, ad group, keyword analysis - Device, location, and audience insights - Identifying trends and anomalies |
| Topic 4: Conversion Tracking & Attribution | 20% | - Setting up conversion actions - E-commerce and value tracking - Attribution models overview - Linking Google Ads with Analytics |
| Topic 5: Advanced Tools & Optimization | 10% | - Using reports to optimize campaigns - Automated reports and alerts - Data Studio / Looker Studio integration |
1. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?
A) AdWords Editor
B) Keyword Tool Supercharger
C) Keyword Tool
D) Google Analytics
2. What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers?
A) Google Analytics Benchmarking Service
B) Website Optimizer
C) Google Analytics
D) Google AdWords
3. All of the following are the best practices for using Website Optimizer except for which one?
A) Test content
B) Test pages
C) Conversion pages
D) Website layout
4. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?
A) Google AdWords Editor
B) Google Conversion Tracking
C) Google Sponsored Listing
D) Google Analytics
5. Which of the following scripts is NOT used to tag Web Pages?
A) VB script
B) Tracking script
C) Control script
D) Conversion script
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A |
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