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NEW QUESTION # 13
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Lead
- B. Person account, (opportunities, Quick send message records)
- C. Contact.
Answer: A,C
NEW QUESTION # 14
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent business unit can be shared to any child business units
- B. keywords in parent or child business unit are available only in that business unit
- C. keywords in child business unit can be shared between other child business units
- D. keywords in parent business unit are automatically available to all child business units
Answer: B
NEW QUESTION # 15
Where would you set a threshold limit in social studio
- A. enterprise admin settings
- B. column in engage
- C. tab in engage
- D. workspace settings
Answer: B
NEW QUESTION # 16
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Sales cloud entry audience in journey builder
- B. Use an api to create record in sales cloud directly from the ecom site
- C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
Answer: A,D
NEW QUESTION # 17
Where to create topic profiles in command center?
- A. social admin
- B. command center
- C. social automate
Answer: B
Explanation:
Topic profiles in Salesforce's Command Center are created directly within:
* A: Command Center. This platform serves as the central hub for managing and visualizing real-time data streams, including social media topics. By creating and configuring topic profiles here, users can effectively monitor and analyze specific content relevant to their business needs directly from the Command Center dashboard.
NEW QUESTION # 18
What is prerequisite for email/web recommendations: select 2
- A. catalog
- B. collect tracking code
Answer: A,B
Explanation:
The prerequisites for using email/web recommendations in Salesforce Marketing Cloud involve two key components:
* A: Collect Tracking Code: This is essential as it gathers the necessary behavioral data from users' interactions with emails and websites. This data is critical for powering the recommendation engine.
* B: Catalog: A catalog of items (products or content) that can be recommended must be set up and maintained. This catalog serves as the database from which the recommendation engine selects items to suggest to different users.
NEW QUESTION # 19
What is prerequisite for email/web recommendations: select 2
- A. catalog
- B. collect tracking code
Answer: A,B
NEW QUESTION # 20
What is true about shared entry event.
- A. Yon can use filter for entry audience segregation.
- B. It cannot be modified.
- C. Data extension created by it can be modified.
Answer: A
Explanation:
In Salesforce Marketing Cloud, a Shared Entry Event allows for the use of a single entry event across multiple journeys. This feature supports the use of filters to segment the entry audience, enabling precise targeting based on specific criteria defined in the filter. This capability enhances flexibility and efficiency in managing multiple journeys that cater to different segments of your audience based on shared criteria.
NEW QUESTION # 21
What is the prerequisite to create advertising studio audience:
- A. Set user opt in data.
- B. Create advertising/business account on the required and network and setup the ad account integration in MC
- C. There is no prerequisite as all setup is done.
Answer: B
NEW QUESTION # 22
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Email soap api
- B. Transactional messaging api.
- C. Rest api
- D. Journey api
Answer: B,C
NEW QUESTION # 23
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Answer: A
Explanation:
The relationship between journey data and contact data is:
* A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.
NEW QUESTION # 24
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
Explanation:
In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.
NEW QUESTION # 25
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. daily
- B. Biweekly
- C. monthly
- D. hourly
Answer: B
NEW QUESTION # 26
What is thefastestway to add a classification to a post?
- A. Macro
- B. Classification cannot be added to a post
- C. Add classification manually to each post.
Answer: A
Explanation:
The fastest way to add a classification to a post in Social Studio is by using Macros. Macros allow you to apply preset actions, including classifications, to posts quickly. This method is much more efficient than manually adding classifications to each post individually.
NEW QUESTION # 27
Select features Einstein content selection, Select 2
- A. Uses open time email content
- B. Content selection based on business rules
Answer: A,B
NEW QUESTION # 28
In beacon message, what does the field limit number of messages for a device' control?
- A. send only particular number of messages in 72hrs
- B. send only particular number of messages in 24 hours
- C. send not more than particular number of messages in a active period.
- D. send only particular number of messages in a week
Answer: C
NEW QUESTION # 29
How does social studio unify anonymous and known identities?
- A. Deterministic matching
- B. social networking
Answer: A
Explanation:
Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer's interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.
NEW QUESTION # 30
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. 0
- B. No limit
- C. 1
- D. 2
Answer: B
NEW QUESTION # 31
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. At the hour user engages Within the next 24hours
- B. Within the first minute of next hour.
- C. immediately when the STO activity arrives
- D. with the next hour
Answer: A
NEW QUESTION # 32
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. SMS sent to landline number
- B. Low battery
- C. switched off
- D. mobile is in another call
- E. out of cellular network coverage
Answer: A,B,E
Explanation:
Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:
* B. SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages.
* D. Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.
* E. Low battery: If a mobile device's battery is too low or the phone is turned off due to low power, it may not receive SMS messages until it is recharged and turned back on.
NEW QUESTION # 33
Where would you add a topic profile
- A. Workspace settings
- B. Social studio automate
- C. Social studio engage
- D. Admin settings
Answer: D
NEW QUESTION # 34
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