Adobe Marketo Engage Architect Master : AD0-E560

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company's Global World Tour that will attract 100,000 attendees worldwide.
Which two recommendations would be made to the marketing team prior to integration? (Choose two.)

A. Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations
B. Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs
C. Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.
D. Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately

Question 2

What methods can be used to track attribution in Marketo? (Choose two)

A. Creating Static Lists
B. Adjusting Smart Campaign Filters
C. Integration with CRM
D. Use of Program Tags

Question 3

Which campaign logic is most suitable for nurturing early-stage leads?

A. Static Lists
B. Batch Campaigns
C. Smart Campaign Triggers
D. Engagement Streams

Question 4

A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A. Create a Program Performance Report to calculate success and new people acquired by the program
B. Create a People Performance Report and add Opportunity Metrics to measure success
C. Create a Success Path Analyzer report and compare data from different timeframes
D. Create an operational Smart List for each stage of the funnel and export to a dashboard

Question 5

What factors should be considered when designing a lifecycle model? (Choose two)

A. Lead scoring thresholds
B. Transition criteria between stages
C. The number of landing pages
D. Campaign folder structure

Solutions: