Adobe Customer Journey Analytics Business Practitioner Professional : AD0-E608

  • Exam Code: AD0-E608
  • Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
  • Updated: Oct 06, 2026
  • Q & A: 132 Questions and Answers

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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Components30%- Build non-admin components to address business questions
  • 1. Create derived fields
  • 2. Customize workspace components
- Create a subset of data using appropriate components and filters
  • 1. Apply filters to datasets
  • 2. Use dimensions and metrics
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
Reporting32%- Determine how to use and apply date ranges
  • 1. Compare reporting periods
  • 2. Apply rolling date ranges
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
- Determine appropriate visualizations or tables to address business questions
  • 1. Select visualization types
  • 2. Configure reporting tables
Distribution12%- Curate fields available in a particular report or dashboard
  • 1. Customize dashboards
  • 2. Manage report components
- Schedule and share reports with key stakeholders
  • 1. Configure report scheduling
  • 2. Share projects securely
- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects
Data Analysis26%- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys
- Evaluate audiences to share with other AEP tools
  • 1. Create audience segments
  • 2. Activate audiences
- Choose correct components for analysis
  • 1. Use attribution models
  • 2. Select dimensions and metrics

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question #1

Which components should be used when creating calculated metrics in Adobe CJA?
(Select two.)
Response:

  • A. Event Types
  • B. Dimensions
  • C. Data Processing Rules
  • D. Metrics
Reveal Solution  Discussion  0

Correct Answer: B,D  🗳️

Question #2

A project is shared with a colleague who has "Can edit" access as an individual and "Can view" access as a group. What access will your colleague experience?
Response:

  • A. The user will only be able to view the project, regardless of access.
  • B. The user gets the highest level of access possible.
  • C. The user is limited to the lowest level of access possible.
  • D. The user's access is based only on the group level.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

What is the order of governance operations for curated components (dimensions, metrics, filters, date ranges) that ultimately determines what a user can see in a Workspace?
Response:

  • A. Workspace-level curation and product profiles governance in the Adobe Experience Cloud Admin Console of curated components cross-synch to maintain alignment.
  • B. Product profiles have no impact on component visibility in Workspaces.
  • C. Workspace-level curation is a primary filter and overrides any product profile level governance of components in the Adobe Experience Cloud Admin Console.
  • D. Workspace level curation is a secondary filter that applies after application of product profiles governed components in the Adobe Experience Cloud Admin Console.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

What does the "Exclude" filter option do when applied to a component in Adobe CJA?
Response:

  • A. Excludes data matching specific criteria
  • B. Deactivates event triggers temporarily
  • C. Prevents datasets from being processed
  • D. Removes all events from a specific segment
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #5

Which key steps should be performed when translating business questions into data components in Adobe CJA?
(Select two.)
Response:

  • A. Apply Pre-Built Visualizations
  • B. Define Dimensions for Analysis
  • C. Create Data Views Manually
  • D. Identify Relevant Metrics
Reveal Solution  Discussion  0

Correct Answer: B,D  🗳️

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