Adobe AD0-E608 : Adobe Customer Journey Analytics Business Practitioner Professional

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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which visualization do you choose for retention or churn analysis?
Response:

A) Histogram
B) Donut
C) Flowchart
D) Cohort table

2. Which analysis method should be used to determine how often customers return after making a purchase?
Response:

A) Trend Line Report
B) Retention Analysis
C) Engagement Scoring
D) Data Aggregation Report

3. Which field must be defined when configuring a data view for multi-channel reporting?
Response:

A) Campaign Activation Date
B) Identity Field
C) Data Refresh Interval
D) Metric Calculation Rule

4. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

A) Summary Number
B) Flowchart Visualization
C) Summary Change
D) Text

5. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)

Solutions: