Oracle 1Z0-1032-26 : Oracle Responsys Marketing Platform 2026 Implementation Professional

  • Exam Code: 1Z0-1032-26
  • Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional
  • Updated: Aug 18, 2026
  • Q & A: 74 Questions and Answers

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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Analytics and Reporting- Campaign performance analysis
  • 1. Email engagement metrics
    • 2. Reports and dashboards
      • 3. A/B testing analysis
        Topic 2: Automation and Orchestration- Marketing automation workflows
        • 1. Event-based triggers
          • 2. Program Designer usage
            • 3. Journey optimization
              Topic 3: Audience Management- Data management and segmentation
              • 1. Data imports and integrations
                • 2. Profile lists and extensions
                  • 3. Segmentation rules and filters
                    Topic 4: Deliverability and Compliance- Email deliverability management
                    • 1. Spam compliance and regulations
                      • 2. Sender reputation management
                        • 3. Unsubscribe and preference handling
                          Topic 5: Responsys Platform Overview- Core Architecture and Components
                          • 1. Navigation and setup basics
                            • 2. User roles and permissions
                              • 3. Responsys account structure
                                Topic 6: Message Design and Content- Email and template design
                                • 1. Template creation and management
                                  • 2. Dynamic content and personalization
                                    • 3. Content testing and validation
                                      Topic 7: Campaign Management- Campaign creation and configuration
                                      • 1. Multichannel campaign orchestration
                                        • 2. Email campaign setup
                                          • 3. Scheduling and activation

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            1. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

                                            A) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
                                            B) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
                                            C) An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
                                            D) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.


                                            2. For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
                                            Which option displays the correct RPL syntax?

                                            A) $CONTACTS.FNAME
                                            B) FNAME ($CONTACTS)
                                            C) #FNAME. CONTACTS
                                            D) $ {CONTACTS.FNAME}


                                            3. Before moving a campaign to production you need to test whether the links are working properly.
                                            What functionality should you use in Responsys?

                                            A) You should test all links manually.
                                            B) Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
                                            C) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
                                            D) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.


                                            4. Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

                                            A) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
                                            B) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
                                            C) You can only modify profile lists used for mobile campaigns through Connect uploads.
                                            D) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.


                                            5. You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
                                            What must you do to configure this file property?

                                            A) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
                                            B) In the field mapper screen, select the "Columns Already Included" check box.
                                            C) In the import configuration, select the "First line contains column names" check box.
                                            D) You must delete the first row of the file before performing the import. Your file must contain actual data only.


                                            Solutions:

                                            Question # 1
                                            Answer: D
                                            Question # 2
                                            Answer: A
                                            Question # 3
                                            Answer: C
                                            Question # 4
                                            Answer: B
                                            Question # 5
                                            Answer: D

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