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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

A) Broad match keyword targeting
B) Negative match keyword targeting
C) Exact match keyword targeting
D) Phrase match keyword targeting

2. Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

A) 1 to 10
B) Very high, Moderate, Low, Poor
C) 1 to 100
D) Google does not reveal the Quality Score as it is proprietary information.

3. Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like to create a filter to see how her ads are performing, the number of impressions for the ads, and other details. How can Amy create this?

A) Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the Filter option, to create a filter.
B) Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the Filter.
C) Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter.
D) Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.

4. You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

A) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
B) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
C) You'll unlink the three accounts from your MC Your assistant will create a MCC and link to the three accounts.
D) You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.

5. You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?

A) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
B) You must add the Google AdWords conversion tracking code to your website's HTML code.
C) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
D) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.

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