Salesforce MC-202 : Salesforce Certified Marketing Cloud Email Specialist

  • Exam Code: MC-202
  • Exam Name: Salesforce Certified Marketing Cloud Email Specialist
  • Updated: Oct 12, 2026
  • Q & A: 162 Questions and Answers

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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Insights and Analytics10%- Analyze email performance and tracking data
Marketing Automation26%- Configure and execute journeys using Journey Builder
- Configure automations using Automation Studio
Email Marketing Best Practices15%- Differentiate elements that impact message deliverability
- Demonstrate subscriber acquisition and retention methodologies
- Evaluate email design elements and techniques for effective campaigns
Content Creation and Delivery24%- Configure and execute email sends
- Manage content using Content Builder
Subscriber and Data Management26%- Configure segmentation and audiences
- Manage subscribers, lists, and data extensions

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question #1

Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

  • A. Report Snapshots
  • B. Google Analytics Integration
  • C. Tracking Extracts
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for Free4Torrent members. You can sign-up / login (it's free).

Question #2

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

  • A. Wait Until Event
  • B. Engagement Split
  • C. Behavioral Trigger
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

  • A. Add subscribers to the Account opt-out list.
  • B. Add an Auto-Suppression list to the defaultsender profile.
  • C. Configure Auto-Suppression list for the Commercial classification.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #4

Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

  • A. Block bounces
  • B. Click rate
  • C. Send volume
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #5

Northern Trail Outfitters Is building a data extension that will store preference data for theits subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?

  • A. Is Sendable
  • B. Primary Key
  • C. Nullable
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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